8/22/18 8:59 AM
Category: News & Events, Press

Workarea Joins Flow.io and Smartling at GELF NYC to Unveil a New Global Commerce Solution


The Global eCommerce Leaders Forum (GELF) is back in NYC for its tenth year of uniting leaders from online retailers and global brands selling direct-to-consumers. The intimate conference will feature insights from international ecommerce experts with a focus on the impact of digital innovation on the retail world. Attendees will spend the day learning about global ecommerce strategies and cross-border tactics. 

Most retailers find cross border e-commerce to be an inefficient, complex, and costly effort. From handling international logistics and managing taxes by country to localizing the customer experience and translating digital content, global commerce can quickly become a business risk instead of a growth opportunity.

The Global Ecommerce Leaders Forum (GELF) is a community and series of events focused on global ecommerce. The upcoming conference in NYC on Thursday, September 27 will provide expert insights on tackling cross-border challenges through a variety educational sessions. Additionally, a number of global commerce solution providers will be in attendance to assist and partner with retailers.   

“A new generation of cross-border solutions and global ecommerce platforms are helping retailers and especially branded manufacturers sell direct-to-consumer in markets all around the world,” commented GELF co-founder Kent Allen. “The GELF team is thrilled to be able to bring together all these next-gen global commerce solutions for a day full of thought leadership, learning and sharing.”


One such solution that will be unveiled at GELF comes from the Workarea Commerce Platform, Smartling and Flow.io. Powered by the most modern commerce platform on the market, Workarea, combined with the revolutionary cross-border e-commerce solution, Flow.io, and sophisticated global content translation services, Smartling, retailers can seamlessly increase internationalization capabilities with little risk or added resources. What was once a complex undertaking is now a readily deployable solution for retailers with global ambitions. Finally, global merchants can grow international commerce with ease. 

Interested in attending as retailer? Visit GELF directly to learn more about the upcoming conference. Planning to be there? Stop by the Workarea, Flow.io and Smartling table for more information on this exciting new global commerce solution. If you're unable to attend but wish to learn more, connect with us directly.

Marc Adelman

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