9/19/18 10:14 AM
Category: News & Events, Press

Workarea Announces Strategic Partnerships to Accelerate Global Growth for Retailers

Workarea, a leading enterprise SaaS commerce platform, announced today strategic partnerships with cross-border provider Flow Commerce and language translation provider Smartling. This next-gen commerce solution will expedite and ease global growth for Workarea Commerce Platform customers by removing dated challenges of logistics and translation management.

“We’ve made it easier than ever for retailers to grow their international business,” said Darren C. Hill, CEO and Cofounder of WebLinc, parent company of Workarea. “More and more merchants require simplified cross-border solutions and the decision to partner with Flow and Smartling was a natural choice.”

Through these partnerships, merchants now have better control and visibility in how they operate on a global scale. Powered by Workarea, combined with the revolutionary cross-border e-commerce solution, Flow, and sophisticated global content translation services from Smartling, retailers can seamlessly increase internationalization capabilities with little risk or added resources. What was once a complex undertaking is now a readily deployable solution for retailers with global ambitions.

“We're excited to team up with Workarea to help their customers expand globally faster," said Rob Keve, CEO and Cofounder of Flow. "We respect their team's dedication to seeking out ways for brands and e-commerce retailers to sell their products cross border. Paired with Flow's solution, we are confident that we will revolutionize how merchants reach customers around the world."

“Anywhere, today, people are shopping for products sold by Workarea merchants,” said Jack Welde, CEO and Founder of Smartling. “Our seamless Workarea integration enables these merchants to connect in the moment with consumers worldwide by converting their e-commerce sites into any language. We are excited to get this into the hands of Workarea customers and to see what they make possible with language translation.”

Workarea, a product by WebLinc, is the only ecommerce platform combining commerce management, content management, search and analytic insights into one user-friendly system for online merchants. The platform offers lean ecommerce teams including marketers, merchandisers, producers, analysts and customer service agents a unified tool so they can become an agile, creative, collaborative, data-driven and ultimately customer-focused organization.

The combined solution will be unveiled at Global eCommerce Leaders Forum (GELF) NYC on September 27th.

To learn more about this solution offering, click here.


Workarea has helped our customers grow by giving them the most complete commerce platform. No other platform combines enterprise commerce, rich content management, search, and merchant insights into one high-performance system to power both ecommerce and retail experiences.