Mobile UX Tip: Don’t Mix Menus Mobile commerce is projected to reach 27% of ecommerce retail sales by the end of 2018, and the majority of ecommerce sites today have adopted a mobile-tailored experience, whether through responsive design or adaptive solutions. But simply having a mobile-friendly design doesn’t mean mobile-optimized. In my own survey of the Internet Retailer Top 1000 site...
6 Best Practices for Ecommerce Site Search If you’re building your brand successfully, site traffic should be rising. More than 72 percent of web shoppers say they want a website that makes it easy for them to find what they want to search and users can convert at 50 to 80 percent higher rates than non-search users. But if your visitors don’t find the products they’re looking for, you wo...
Our “Aha” Moment Something about Volkswagen’s 1990 marketing tagline, “Fahrvergnügen: It's what makes a car a Volkswagen", has always stuck with me. It could have been that I was eleven years old in 1990 and Fahrvergnügen was a funny sounding word, but I prefer to think that this appreciation was foreshadowing for my future passion for Product Management. Fahrvergnügen is the intangible ...
