The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. Online shoppers care about their shopping experience, and they don’t think in terms of channel differentiation. As pointed out in a new white paper we partnered with FitForCommerce to create, “Setting Up Your Team for Digital Commerce S...
Mobile UX Tip: Don’t Mix Menus Mobile commerce is projected to reach 27% of ecommerce retail sales by the end of 2018, and the majority of ecommerce sites today have adopted a mobile-tailored experience, whether through responsive design or adaptive solutions. But simply having a mobile-friendly design doesn’t mean mobile-optimized. In my own survey of the Internet Retailer Top 1000 site...
6 Best Practices for Ecommerce Site Search If you’re building your brand successfully, site traffic should be rising. More than 72 percent of web shoppers say they want a website that makes it easy for them to find what they want to search and users can convert at 50 to 80 percent higher rates than non-search users. But if your visitors don’t find the products they’re looking for, you wo...
Our “Aha” Moment Something about Volkswagen’s 1990 marketing tagline, “Fahrvergnügen: It's what makes a car a Volkswagen", has always stuck with me. It could have been that I was eleven years old in 1990 and Fahrvergnügen was a funny sounding word, but I prefer to think that this appreciation was foreshadowing for my future passion for Product Management. Fahrvergnügen is the intangible ...
