An SEO Guide for a Successful Ecommerce Site Migration
Category: Trends & Tips

An SEO Guide for a Successful Ecommerce Site Migration

Moving your website to a modern ecommerce platform is a sign of progress. Your business is growing quickly, and you've outgrown your current platform. But that growth often comes with a side of anxiety: While a fantastic growth opportunity, replatforming might have you concerned about unintended side effects.  You want to replatform you ecommerce site but don't want to risk your search r...

Customers talk Workarea
Category: Trends & Tips

Customers talk Workarea

We sat down with the industry’s most forward-thinking and creative ecommerce teams who are leveraging the Workarea platform. We discussed how their team's function, grow, and the tools they need to stay ahead of their competition.  Custome SuperCenter Learn how the seasonal pure-play retailer saw a 49% lift in mobile conversion after migrating to Workarea.  Read the full story here. Rach...

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue
Category: Holiday, Trends & Tips

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue

You’ve got your site prepared for Black Friday, your promotions nailed down, your email campaigns teed up and your gift guides polished…what’s missing to have your best holiday ever?  Despite your best planning, you can’t predict what customers will actually do once the season kicks off. To maximize sell-through, revenue and avoid sitting on cold merchandise post-season, your team needs ...

Trends: When Do People Shop Online?
Category: Trends & Tips

Trends: When Do People Shop Online?

Trends: When Do People Shop Online? Mondays. Online shoppers love Mondays. The first day of the typical workweek produced more online retail sales from more shoppers who converted at a higher rate. According to ecommerce trends taken from 25 mid market fashion and apparel retailers using the Workarea ecommerce platform, Mondays generated over 16% of weekly revenue on average. Revenue gen...

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Workarea partnered with FitForCommerce in support of “From Idea to Doorstep,” the FFC annual report. This comprehensive report is filled to the brim with the tactics and strategies that are driving growth for modern digital commerce merchants. In the Workarea supported “Selling” chapter, you’ll find an in-depth look at how retailers should evaluate the technology that delivers a seamless...

5 Ways Internal Search Data Can Improve Your Ecommerce Business
Category: Trends & Tips

5 Ways Internal Search Data Can Improve Your Ecommerce Business

Every day on just about every ecommerce website, shoppers are using on-site search. These customers dutifully type in detailed search queries using the very keywords that describe their shopping intent. Smart businesses will listen and use internal search data to boost conversion rates and profit.  Internal site search data—that your company probably already has—is pure, first-person cus...

3 Ways to Meet Growing Customers Expectations
Category: Trends & Tips

3 Ways to Meet Growing Customers Expectations

  The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. Online shoppers care about their shopping experience, and they don’t think in terms of channel differentiation. As pointed out in a new white paper we partnered with FitForCommerce to create, “Setting Up Your Team for Digital Commerce S...

Mobile UX Tip: Don’t Mix Menus
Category: Trends & Tips

Mobile UX Tip: Don’t Mix Menus

Mobile UX Tip: Don’t Mix Menus Mobile commerce is projected to reach 27% of ecommerce retail sales by the end of 2018, and the majority of ecommerce sites today have adopted a mobile-tailored experience, whether through responsive design or adaptive solutions. But simply having a mobile-friendly design doesn’t mean mobile-optimized. In my own survey of the Internet Retailer Top 1000 site...

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