Workarea Customers Break Thanksgiving Ecommerce Records
Category: Trends & Tips, Holiday

Workarea Customers Break Thanksgiving Ecommerce Records

Welcome to part 2 in our ongoing coverage of the 2017 ecommerce holiday season from the 24/7 Workarea Commerce Intelligence Unit. Part 1 covered how customers outdid projections November 1-22. You may have seen some Thanksgiving data plus our comments in this Internet Retailer story. Dig in below to see what Thanksgiving 2017 delivered and the details behind the numbers for the hundreds ...

5 Ways to Generate Consumer Shopping Reviews
Category: Trends & Tips

5 Ways to Generate Consumer Shopping Reviews

It’s hard to believe, but the holiday shopping season will soon be upon us. And it promises to be another busy one for brands and retailers. According to the National Retail Federation, holiday retail sales are expected to increase between 3.6 and 4 percent in November and December of this year, compared to the same period in 2016. You’ve likely done a number of things to prep for the in...

Customers talk Workarea
Category: Trends & Tips

Customers talk Workarea

We sat down with the industry’s most forward-thinking and creative ecommerce teams who are leveraging the Workarea platform. We discussed how their team's function, grow, and the tools they need to stay ahead of their competition.  Custome SuperCenter Learn how the seasonal pure-play retailer saw a 49% lift in mobile conversion after migrating to Workarea.  Read the full story here. Rach...

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue
Category: Trends & Tips, Holiday

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue

You’ve got your site prepared for Black Friday, your promotions nailed down, your email campaigns teed up and your gift guides polished…what’s missing to have your best holiday ever?  Despite your best planning, you can’t predict what customers will actually do once the season kicks off. To maximize sell-through, revenue and avoid sitting on cold merchandise post-season, your team needs ...

Trends: When Do People Shop Online?
Category: Trends & Tips

Trends: When Do People Shop Online?

Trends: When Do People Shop Online? Mondays. Online shoppers love Mondays. The first day of the typical workweek produced more online retail sales from more shoppers who converted at a higher rate. According to ecommerce trends taken from 25 mid market fashion and apparel retailers using the Workarea ecommerce platform, Mondays generated over 16% of weekly revenue on average. Revenue gen...

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Workarea partnered with FitForCommerce in support of “From Idea to Doorstep,” the FFC annual report. This comprehensive report is filled to the brim with the tactics and strategies that are driving growth for modern digital commerce merchants. In the Workarea supported “Selling” chapter, you’ll find an in-depth look at how retailers should evaluate the technology that delivers a seamless...

5 Ways Internal Search Data Can Improve Your Ecommerce Business
Category: Trends & Tips

5 Ways Internal Search Data Can Improve Your Ecommerce Business

Every day on just about every ecommerce website, shoppers are using on-site search. These customers dutifully type in detailed search queries using the very keywords that describe their shopping intent. Smart businesses will listen and use internal search data to boost conversion rates and profit.  Internal site search data—that your company probably already has—is pure, first-person cus...

3 Ways to Meet Growing Customers Expectations
Category: Trends & Tips

3 Ways to Meet Growing Customers Expectations

  The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. Online shoppers care about their shopping experience, and they don’t think in terms of channel differentiation. As pointed out in a new white paper we partnered with FitForCommerce to create, “Setting Up Your Team for Digital Commerce S...

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