11/14/18 7:07 AM

renspet-LinkedIn

The Ecommerce Solution Keeping Both Pet Owners and Pets Happy

Ren's Pets Decision to Focus its Ecommerce on Content Management, Universal Search and a Unique In Store and Online User Experience


Ren’s Pets has been a leader in pet feed and supplies for over 40 years with eighteen brick and mortar locations, and a growing online presence. When Ren’s Pets was evaluating ecommerce platforms that could help them reach their two primary customers audiences more effectively – professional groomers and pet-owners – they had the following requirements. 

 Ecommerce Platform Requirements 

  • Comprehensive content management

  • Integrated customer loyalty program 

  • Universal site search 

  • Facilitate a new buy online and pick in store

Ren’s Pets needed a platform that would inform, educate, and engage their customer base to position the brand as a thought leader through resources and content. This content needed to cater to two primary audiences - professional groomers and retail customers. Ultimately, Workarea was the pick-of-the-litter during the selection process primarily due to the platform's seamless ability to easily tackle universal search, multilingual capabilities, and comprehensive content management.

RensPets-Online-Customer-Story-Desktop-01

 

The client then selected Bounteous from the Workarea solutions partner network due to its prior build experience working with such Workarea customers as Alfred DunnerLonely Planet, and Shades of Light

With the site launch underway, we're proud to join the Ren's Pets team in keeping pet owners and their pets happy. To read the fully customer story, click here.  

Workarea

For 20+ years, Workarea has helped retailers and brands outpace their competition. Our retail roots tell us the common success factor across top retailers is peak team performance. With the right tools, teams reach their zenith and all is possible. When commerce, content and insights are working together, so is your team. Collaboration occurs, efficiency rises, and the output is not only measurable but ever-evolving.