11/14/18 7:07 AM

renspet-LinkedIn

The Ecommerce Solution Keeping Both Pet Owners and Pets Happy

Ren's Pets Decision to Focus its Ecommerce on Content Management, Universal Search and a Unique In Store and Online User Experience


Ren’s Pets has been a leader in pet feed and supplies for over 40 years with eighteen brick and mortar locations, and a growing online presence. When Ren’s Pets was evaluating ecommerce platforms that could help them reach their two primary customers audiences more effectively – professional groomers and pet-owners – they had the following requirements. 

 Ecommerce Platform Requirements 

  • Comprehensive content management

  • Integrated customer loyalty program 

  • Universal site search 

  • Facilitate a new buy online and pick in store

Ren’s Pets needed a platform that would inform, educate, and engage their customer base to position the brand as a thought leader through resources and content. This content needed to cater to two primary audiences - professional groomers and retail customers. Ultimately, Workarea was the pick-of-the-litter during the selection process primarily due to the platform's seamless ability to easily tackle universal search, multilingual capabilities, and comprehensive content management.

RensPets-Online-Customer-Story-Desktop-01

 

The client then selected Bounteous from the Workarea solutions partner network due to its prior build experience working with such Workarea customers as Alfred DunnerLonely Planet, and Shades of Light

With the site launch underway, we're proud to join the Ren's Pets team in keeping pet owners and their pets happy. To read the fully customer story, click here.  

Workarea

Workarea has helped our customers grow by giving them the most complete commerce platform. No other platform combines enterprise commerce, rich content management, search, and merchant insights into one high-performance system to power both ecommerce and retail experiences.