Our “Aha” Moment
Our “Aha” Moment Something about Volkswagen’s 1990 marketing tagline, “Fahrvergnügen: It's what makes a car a Volkswagen", has always stuck with me. It could have been that I was eleven years old in 1990 and Fahrvergnügen was a funny sounding word, but I prefer to think that this appreciation was foreshadowing for my future passion for Product Management. Fahrvergnügen is the intangible ...