From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Workarea partnered with FitForCommerce in support of “From Idea to Doorstep,” the FFC annual report. This comprehensive report is filled to the brim with the tactics and strategies that are driving growth for modern digital commerce merchants. In the Workarea supported “Selling” chapter, you’ll find an in-depth look at how retailers should evaluate the technology that delivers a seamless...

5 Ways Internal Search Data Can Improve Your Ecommerce Business
Category: Trends & Tips

5 Ways Internal Search Data Can Improve Your Ecommerce Business

Every day on just about every ecommerce website, shoppers are using on-site search. These customers dutifully type in detailed search queries using the very keywords that describe their shopping intent. Smart businesses will listen and use internal search data to boost conversion rates and profit.  Internal site search data—that your company probably already has—is pure, first-person cus...

Workarea Commerce Platform Adds 16 Retail Customers and Expands Global Partner Network
Category: News & Events, Press

Workarea Commerce Platform Adds 16 Retail Customers and Expands Global Partner Network

PHILADELPHIA, PA., June 1, 2017 - Today, the team behind Workarea, the modern SaaS commerce platform from WebLinc purpose-built for medium to large businesses, has announced the continued expansion of its customer roster and partner network. Sixteen retailers including Lonely Planet, The Bouqs, Lime Crime, James Avery, Woodcraft, Paragon Sports, and others have signed or launched on the ...

Workarea Adds CQL to Partner Network

Workarea Adds CQL to Partner Network

Veteran Digital Agency to Build Unique Ecommerce Site Experiences for Merchants on the World’s Most Modern Commerce Platform PHILADELPHIA, Pa., May 31, 2017 – Today, the team behind Workarea, the modern SaaS commerce platform from WebLinc purpose-built for medium to large businesses, has announced that CQL, a digital agency with 22 years experience in managing commerce support for global...

Take Your Child to Work Day 2017
Category: Our People

Take Your Child to Work Day 2017

On April 27th, another “Take Your Child to Work Day” went into our record books. Here’s a recap from parent and QA Analyst, Jess Craig. With every generation, there’s a common factor that unites them, and so far we know kids are more connected, better informed self-learners thanks to the internet. They’ve never known a non-digital world (kids these days, amirite?). They’ve always had sma...

3 Ways to Meet Growing Customers Expectations
Category: Trends & Tips

3 Ways to Meet Growing Customers Expectations

  The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. Online shoppers care about their shopping experience, and they don’t think in terms of channel differentiation. As pointed out in a new white paper we partnered with FitForCommerce to create, “Setting Up Your Team for Digital Commerce S...

Mobile UX Tip: Don’t Mix Menus
Category: Trends & Tips

Mobile UX Tip: Don’t Mix Menus

Mobile UX Tip: Don’t Mix Menus Mobile commerce is projected to reach 27% of ecommerce retail sales by the end of 2018, and the majority of ecommerce sites today have adopted a mobile-tailored experience, whether through responsive design or adaptive solutions. But simply having a mobile-friendly design doesn’t mean mobile-optimized. In my own survey of the Internet Retailer Top 1000 site...

6 Best Practices for Ecommerce Site Search
Category: Trends & Tips

6 Best Practices for Ecommerce Site Search

6 Best Practices for Ecommerce Site Search If you’re building your brand successfully, site traffic should be rising. More than 72 percent of web shoppers say they want a website that makes it easy for them to find what they want to search and users can convert at 50 to 80 percent higher rates than non-search users. But if your visitors don’t find the products they’re looking for, you wo...

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