Meet Workarea at GELF Find us in Los Angeles on Thursday, February 7, 2018 for the Global E-Commerce Leaders Forum (GELF). Ecommerce leaders from online retailers and global brands selling direct-to-consumer will gather to trade best-in-class practices and share what’s working for them on an international scale. We're excited to see industry friends and eager to share how Workarea is imp...
[Infographic] How Product Reviews Influence Centennial Shoppers [Gen Z] While marketers were busy figuring out how to connect with Millennials, the next generation started growing up. The Centennials (age 13-18, also known as Generation Z) are mobile native, savvy consumers, empowered with the tools to make their own decisions and find solutions. Already this generation has $44 million i...
[Infographic] Beyond Black Friday: How Holiday 2017 Went Down While Black Friday may be the “official” kickoff of the holiday shopping season, there’s plenty of sales to be made before and after Black Friday and Cyber Monday. What days, devices and industries drove the greatest gains this season? The Workarea Commerce Intelligence Unit gathers insights from the over 300 retail sites runn...
We weren’t surprised when the popular Responsive Web Design podcast team asked growing Workarea merchant Lime Crime to guest on it. After all, the booming LA-based cosmetics company has been making mobile shoppers happy since the day they launched on our SaaS platform. Their brand really took off on Instagram and now has 3.3 million followers, so they know the ins and outs of smartphone ...
Changing banners, launching new products, organizing site releases and optimizing merchandising shouldn’t require outside help. When ecommerce technology empowers non-technical business users to take full control of digital and customer experiences, online merchants unlock a hidden source of efficiency, profitability and growth. What habits help lean ecommerce teams punch above their wei...
A Q&A with WebLinc co-founder and CTO, Jason Hill, on Workarea's underlying infrastructure and how it supports our customers’ highest revenue days. Q: What factors did you consider when determining Workarea's hosting infrastructure? A: Many retail teams selected Workarea as their commerce platform because of its proven ability to scale. We’ve got many customers whose businesses are highl...
As Black Friday Cyber Monday (BFCM) 2017 sales morph into the next step of order fulfillment, we began uncovering all the stories and takeaways from the weekend numbers. Let's start with how merchants on Workarea outperformed mobile industry figures on multiple days because the massive wins deserve much love. Then our BFCM weekend analysis wraps with advice on how to make the most of w...
This is part 3 of our ongoing coverage of the 2017 ecommerce holiday season provided by our 24/7 Commerce Intelligence Unit. Part 1 covered how the 700+ sites on Workarea performed November 1-22. Today, we explore how Workarea merchants made the most of mobile on 2017 Black Friday. Workarea Customers See Greater Mobile Wins than Industry Although it's been said, many times, many ways, ...
![[Infographic] How Product Reviews Influence Centennial Shoppers [Gen Z]](https://blog.workarea.com/hs-fs/hubfs/Review-Thumb.jpg?width=770&name=Review-Thumb.jpg)
![[Infographic] Beyond Black Friday: How Holiday 2017 Went Down](https://blog.workarea.com/hs-fs/hubfs/Blog%20Heros/0ABlack%20Fiday%20-%20info-100-1.jpg?width=770&name=0ABlack%20Fiday%20-%20info-100-1.jpg)
