Workarea commerce blog

Celebrating Pace-setting Retailers at Workarea Summit 2017

Date: 10/3/17 1:50 PM

Category: News & Events, Workarea Community

Celebrating Pace-setting Retailers at Workarea Summit 2017

Workarea Summit 2017 explored a world of firsts. It was the first time our annual customer conference spanned two days. We hosted more workshops than ever. Attendees were even joined by Ben Franklin himself to kick things off at the most visited museum in Pennsylvania, the Franklin Institute. One of the newest portions that saw cheers from customers and the Summit planning crew was the i...

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue

Date: 9/25/17 2:00 PM

Category: Trends & Tips, Holiday

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue

You’ve got your site prepared for Black Friday, your promotions nailed down, your email campaigns teed up and your gift guides polished…what’s missing to have your best holiday ever? Despite your best planning, you can’t predict what customers will actually do once the season kicks off. To maximize sell-through, revenue and avoid sitting on cold merchandise post-season, your team needs ...

Workarea Recognized in Gartner 2017 Digital Commerce Vendor Guide

Date: 8/16/17 12:15 PM

Category: News & Events, Press, Product Updates

Workarea Recognized in Gartner 2017 Digital Commerce Vendor Guide

PHILADELPHIA, PA., August 16, 2017 - Today, the team behind Workarea, the modern SaaS commerce platform, announced it has been listed in the Gartner “Digital Commerce Vendor Guide, 2017” as a platform vendor. Gartner states that “Integration and interoperability of the multiple technologies, applications, services and data that support a digital commerce experience continue to be challen...

Workarea Appoints Linda Bustos As Director of Merchant Strategy

Date: 8/15/17 12:10 PM

Category: News & Events

Workarea Appoints Linda Bustos As Director of Merchant Strategy

Today, the team behind Workarea, the modern SaaS commerce platform, announced that Linda Bustos has joined in a newly created role, Director of Merchant Strategy. Applying her decade-plus experience as an ecommerce educator, she will develop resources, training and education for Workarea customers, as well as the ecommerce industry at large. Bustos most recently co-founded Edgacent, an e...

Date: 8/1/17 4:50 PM

Category: Trends & Tips

Trends: When Do People Shop Online?

Trends: When Do People Shop Online? Mondays. Online shoppers love Mondays. The first day of the typical workweek produced more online retail sales from more shoppers who converted at a higher rate. According to ecommerce trends taken from 25 mid market fashion and apparel retailers using the Workarea ecommerce platform, Mondays generated over 16% of weekly revenue on average. Revenue gen...

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Date: 7/20/17 11:35 AM

Category: Trends & Tips, Resources

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Workarea partnered with FitForCommerce in support of “From Idea to Doorstep,” the FFC annual report. This comprehensive report is filled to the brim with the tactics and strategies that are driving growth for modern digital commerce merchants. In the Workarea supported “Selling” chapter, you’ll find an in-depth look at how retailers should evaluate the technology that delivers a seamless...

5 Ways Internal Search Data Can Improve Your Ecommerce Business

Date: 6/5/17 11:15 AM

Category: Trends & Tips

5 Ways Internal Search Data Can Improve Your Ecommerce Business

Every day on just about every ecommerce website, shoppers are using on-site search. These customers dutifully type in detailed search queries using the very keywords that describe their shopping intent. Smart businesses will listen and use internal search data to boost conversion rates and profit. Internal site search data—that your company probably already has—is pure, first-person cus...

Workarea Commerce Platform Adds 16 Retail Customers and Expands Global Partner Network

Date: 6/1/17 12:10 PM

Category: News & Events, Press

Workarea Commerce Platform Adds 16 Retail Customers and Expands Global Partner Network

PHILADELPHIA, PA., June 1, 2017 - Today, the team behind Workarea, the modern SaaS commerce platform from WebLinc purpose-built for medium to large businesses, has announced the continued expansion of its customer roster and partner network. Sixteen retailers including Lonely Planet, The Bouqs, Lime Crime, James Avery, Woodcraft, Paragon Sports, and others have signed or launched on the ...