An SEO Guide for a Successful Ecommerce Site Migration
Category: Trends & Tips

An SEO Guide for a Successful Ecommerce Site Migration

Moving your website to a modern ecommerce platform is a sign of progress. Your business is growing quickly, and you've outgrown your current platform. But that growth often comes with a side of anxiety: While a fantastic growth opportunity, replatforming might have you concerned about unintended side effects.  You want to replatform you ecommerce site but don't want to risk your search r...

Customers talk Workarea
Category: Trends & Tips

Customers talk Workarea

We sat down with the industry’s most forward-thinking and creative ecommerce teams who are leveraging the Workarea platform. We discussed how their team's function, grow, and the tools they need to stay ahead of their competition.  Custome SuperCenter Learn how the seasonal pure-play retailer saw a 49% lift in mobile conversion after migrating to Workarea.  Read the full story here. Rach...

Celebrating Pace-setting Retailers at Workarea Summit 2017

Celebrating Pace-setting Retailers at Workarea Summit 2017

Workarea Summit 2017 explored a world of firsts. It was the first time our annual customer conference spanned two days. We hosted more workshops than ever. Attendees were even joined by Ben Franklin himself to kick things off at the most visited museum in Pennsylvania, the Franklin Institute. One of the newest portions that saw cheers from customers and the Summit planning crew was the i...

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue
Category: Holiday, Trends & Tips

Webinar: Holiday Merchandising Secrets: Using Real-time Data to Maximize Revenue

You’ve got your site prepared for Black Friday, your promotions nailed down, your email campaigns teed up and your gift guides polished…what’s missing to have your best holiday ever?  Despite your best planning, you can’t predict what customers will actually do once the season kicks off. To maximize sell-through, revenue and avoid sitting on cold merchandise post-season, your team needs ...

Workarea Recognized in Gartner 2017 Digital Commerce Vendor Guide

Workarea Recognized in Gartner 2017 Digital Commerce Vendor Guide

PHILADELPHIA, PA., August 16, 2017 - Today, the team behind Workarea, the modern SaaS commerce platform, announced it has been listed in the Gartner “Digital Commerce Vendor Guide, 2017” as a platform vendor. Gartner states that “Integration and interoperability of the multiple technologies, applications, services and data that support a digital commerce experience continue to be challen...

Workarea Appoints Linda Bustos As Director of Merchant Strategy
Category: News & Events

Workarea Appoints Linda Bustos As Director of Merchant Strategy

Today, the team behind Workarea, the modern SaaS commerce platform, announced that Linda Bustos has joined in a newly created role, Director of Merchant Strategy. Applying her decade-plus experience as an ecommerce educator, she will develop resources, training and education for Workarea customers, as well as the ecommerce industry at large. Bustos most recently co-founded Edgacent, an e...

Trends: When Do People Shop Online?
Category: Trends & Tips

Trends: When Do People Shop Online?

Trends: When Do People Shop Online? Mondays. Online shoppers love Mondays. The first day of the typical workweek produced more online retail sales from more shoppers who converted at a higher rate. According to ecommerce trends taken from 25 mid market fashion and apparel retailers using the Workarea ecommerce platform, Mondays generated over 16% of weekly revenue on average. Revenue gen...

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

From Idea to Doorstep: Everything You Need to Run a Successful Commerce Business

Workarea partnered with FitForCommerce in support of “From Idea to Doorstep,” the FFC annual report. This comprehensive report is filled to the brim with the tactics and strategies that are driving growth for modern digital commerce merchants. In the Workarea supported “Selling” chapter, you’ll find an in-depth look at how retailers should evaluate the technology that delivers a seamless...

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