1/25/18 3:02 PM

[Infographic] How Product Reviews Influence Centennial Shoppers [Gen Z]

While marketers were busy figuring out how to connect with Millennials, the next generation started growing up. The Centennials (age 13-18, also known as Generation Z) are mobile native, savvy consumers, empowered with the tools to make their own decisions and find solutions. Already this generation has $44 million in annual spending power. And this number will continue to grow as Centennials age.

Our partner PowerReviews recently set out to better understand this generation of consumers and what they’re looking for when browsing for products -- both online and in-store. Check out the infographic below, based on PowerReviews research, to better understand the shopping habits of Centennial consumers.

PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites.



For 20+ years, Workarea has helped retailers and brands outpace their competition. Our retail roots tell us the common success factor across top retailers is peak team performance. With the right tools, teams reach their zenith and all is possible. When commerce, content and insights are working together, so is your team. Collaboration occurs, efficiency rises, and the output is not only measurable but ever-evolving.