8/16/18 9:33 AM
Category: News & Events, Press

Ecommerce Software Company Secures Funding to Meet Increased Demand for Workarea Commerce Platform

WebLinc, the provider of commerce and operations management systems for high growth retailers, announced today that it has closed a $6 million investment led by Montage Capital and Partners for Growth (PFG). WebLinc is the provider of innovative cloud SaaS products, Workarea and Orderbot, utilized by today’s most revolutionary brands and retailers.

“Having Montage and PFG onboard as new investors supports us in continuing to out-innovate other commerce platforms and lead the industry,” said Darren C. Hill, CEO and Cofounder of WebLinc.

“Since we launched the Workarea Commerce Platform solution last year, the market response has been astounding as our teams have been educating leading commerce agencies and retailers that there is a much better option with our products. This new funding allows us to accelerate our programs to get our great products in their hands.”

The new funding builds on impressive growth for WebLinc. In the last year, numerous international retailers and brands including Reformation, Lonely Planet and BuzzFeed have launched on the company’s user-friendly commerce platforms. The capital will expedite the scale required to meet the increasing demand for Workarea and Orderbot in North America and beyond, both from brands and top-tier commerce agencies eager to implement the products.

"Montage and PFG are incredibly excited about the opportunity to leverage our experience and networks to help WebLinc achieve its growth objectives,” said Eric Gonzales, Managing Director of Montage Capital. “WebLinc's management team and extremely loyal staff have done an exemplary job building and supporting a software platform that uniquely delivers a high return on investment for online retailers, while also providing an unparalleled level of flexibility, customizability and scalability. Moreover, WebLinc's capital efficient approach combined with its significant growth potential presents a rare opportunity for growth investors."

In Gartner’s most recent Magic Quadrant for Digital Commerce, Workarea earned Honorable Mention recognition. Gartner commented, “In addition to common e-commerce functionality, the platform includes CM, unified search, an analytics and insights engine, PIM, OM, and customer service. It is based on full API architecture delivered on a modern technology stack.” To learn more, Gartner clients can download the report here.

To read the full press release, click here.



Workarea has helped our customers grow by giving them the most complete commerce platform. No other platform combines enterprise commerce, rich content management, search, and merchant insights into one high-performance system to power both ecommerce and retail experiences.