5 Signs That You've Outgrown Magento
Both Workarea and Magento offer an open source version as well as upgraded commerce cloud packages. With Magento 1 nearing end-of-life, merchants have a difficult decision to make. A full rebuild of your solution including customizations, extensions, and other integrations on M2, or migrate to an entirely different commerce platform.
Regardless of which ecommerce platform you ultimately select, there are a few common areas where Magento falls short in terms of its ecommerce capabilities. If you are running up against these shortcomings, it is likely a strong indicator that you've outgrown the commerce platform.
Content Management is Cumbersome
As content is more heavily ingrained into the shopping experience, it’s become increasingly apparent that older platforms, like Magento, are built on old ideas. If you rely on content as a selling strategy and are using a number of CMS solutions, mixing in third-party plugins and native features, this is a strong signal that it is time to re-evaluate your ecommerce operations.
According to Forbes, "E-commerce brands are moving toward the creation of more, relevant, and helpful content that drives engagement and facilitates the right purchase." This means an increased demand for shoppable content, personalized content, video content, and user generated content.
If content is a top priority, consider what you are sacrificing when you have to maintain multiple disjointed systems. Additionally, if you are currently using a third-party tool to host content, like your blog, and you decide to evaluate ecommerce platforms, be sure to ask about plans to migrate and host this content. Consider both the data migration process as well as the short- and long-term SEO repercussions. If this is something you are currently considering, here is a helpful guide to evaluate ecommerce content management systems.
Team Efficiency & Site Scheduling Are A Nightmare
If your team makes site-wide changes to your ecommerce site often, such as launching a new promotion or updating your product catalog, and it has become a laborious and stressful process, this could indicate you require a more scalable ecommerce solution.
To know if you fall into this category, consider how many of the below scenarios you face:
- High dependencies on internal developers and/or costly outside agencies
- Long wait times for teams to connect and collaborate on timely launches
- The inability to make seemingly quick and easy changes; i.e. adding banners, updates images, changing the homepage, etc.
- Lack of control around SEO-related tasks such as updating page URL, meta descriptions, social media metadata, etc.
- Flying blind when is comes to launching promotions; i.e. not having the ability to preview and test changes prior to launch.
One way that Workarea has solved for the above challenges is through Site Planner, our most popular commerce tool. Site Planner gives users the ability to manage and test multiple scheduled changes to the live storefront. They can easily review, edit, and launch enhancements to pages, content, discounts, pricing, categories, products, and navigation; all of which are tracked and can be shared with team members. Preview and test content, pricing, and discounts in the production environment before scheduling them to go live, roll back groups of changes with a single click, and save time by reusing site-wide campaigns.
You Can't Keep Up With Rapid Growth
We all know the saying crawl before you walk, but what happens when you go from crawling to sprinting? Yes, it's a great problem to have, but it can be just that -- a problem.
Fast-growing digital teams need the flexibility and scalability that dated enterprise systems often lack. While it's difficult to generalize growth, here are some scenarios that would signal your commerce platform is inhibiting your organization's ability to scale ecommerce.
- You've outgrown the core capabilities of the platform
- You can't scale horizontally; meaning you too much traffic and you need a bigger database
- You've expanded into a new business strategy not supported by your platform; i.e. cross-border selling, personalization, etc.
Costly Technical Challenges
Building features is expensive. This hit home during a product demo where we demonstrated our in-grid content block, a native feature to Workarea. The merchandising team lamented that their own internal digital team had been trying to build out a similar content block (unsuccessfully).
We understand that as an organization you have heavily invested in your Magento site. However, at some point, there needs to be an honest conversation around the hidden costs and the sunk costs. How much productivity is your commerce team losing because of how much technical effort is required to run your store from day to day? How are the shortcomings of the platform affecting your revenue?
If you are going to consider a replatform to a different commerce platform, and you’re getting demonstrations of ecommerce platforms, we strongly recommend confirming that the features you are being shown are turnkey and native to the platform.
Complex Discounts & Promotions Are Overly Complicated
If you require efficiencies around how to manage complex business rules such as a large catalog or on-going multiple discount codes, this is another reported area where Magento falls short.
With Workarea, you can leverage a number of discounts out-of-the-box like Segment-Based Discounts, Order Total Discounts, Item Level Discounts, Shipping Discounts, Buy Some Get Some Free, and Gift Quantity Fixed Price Discounts. Using Site Planner, unique to Workarea, you can test site changes (including promo codes) in the production environment before your promotion goes live.