Workarea Summit Plans for 2020

Workarea Summit Plans for 2020

Workarea Summit & Event Plans for 2020 As the community around Workarea continues to grow, we have increasingly valued the in-person events we have hosted and attended, including our Summit, industry trade shows and conferences as well as the new Workarea Exchange, a series of regional events we have been planning in 2020. Out of an abundance of caution for our employees, customers and p...

5 Signs That You've Outgrown Magento

5 Signs That You've Outgrown Magento

5 Signs That You've Outgrown Magento Both Workarea and Magento offer an open source version as well as upgraded commerce cloud packages. With Magento 1 nearing end-of-life, merchants have a difficult decision to make. A full rebuild of your solution including customizations, extensions, and other integrations on M2, or migrate to an entirely different commerce platform. Regardless of whi...

2020 Sales Tax Changes to Marketplaces
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2020 Sales Tax Changes to Marketplaces

2020 Sales Tax Changes to Marketplaces If 2019 was the year of sales tax economic nexus, 2020 may become best known for marketplace facilitator sales tax laws. More than 38 states — and counting — have laws requiring marketplace facilitators to collect and remit sales tax on behalf of third-party sellers. In the coming year, other states are likely to follow suit. Indeed, marketplace leg...

The Secrets Behind a Knockout Customer Loyalty Program

The Secrets Behind a Knockout Customer Loyalty Program

The Secrets Behind a Knockout Customer Loyalty Program When the experience feels personal, 80% of customers are more likely to spend with a brand that prioritizes ecommerce personalization. Are you effectively utilizing personalization in your marketing and loyalty strategy? Let’s think about the various ways to woo your customers. As an ecommerce brand, you want to treat them the same y...

Commerce Party Podcast: Workarea, Self-Learning Insights & Commerce Innovations

Commerce Party Podcast: Workarea, Self-Learning Insights & Commerce Innovations

Commerce Party Podcast: Workarea, Self-Learning Insights & Commerce Innovations  Ain't no party like a Commerce Party. Tune into this edition of the Commerce Party podcast featuring Workarea's very own Bill Tarbell as he dishes on self-learning merchant insights and the retail experiences driving commerce innovation.      The first Commerce Party podcast of the year features the VP of Ma...

Brands With Heart: Spell & The Gypsy Unicorn Tears Campaign 

Brands With Heart: Spell & The Gypsy Unicorn Tears Campaign 

Brands With a Heart and a Purpose: Spell & The Gypsy Unicorn Tears  If you subscribe to the Australian modern-bohemian fashion brand, the Spell & The Gypsy, then you already know about the nearly $1 million dollars the company has donated to the bushfire relief effort.   What you might have missed was the fact that 100% of profits from the Unicorn Tears campaign was collected, donated, a...

Re:Platform - Workarea eCommerce Platform Interview

Re:Platform - Workarea eCommerce Platform Interview

Re:Platform - Workarea eCommerce Platform Interview Recently, Bill Tarbell, VP of Marketing for Workarea and Ben Crouse, Head of Product at Workarea were featured on Re:platform, a replatforming and ecommerce podcast. Hosted by two experienced digital consultants, Paul Rodgers and James Gurd, Re:platform features interviews with industry thought leaders and offers practical advice on eco...

How to Actually Improve SEO In Your Ecommerce Platform
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How to Actually Improve SEO In Your Ecommerce Platform

How to Actually Manage SEO In Your Ecommerce Platform As an online merchant, you understand the importance of managing search engine optimization (SEO) on your ecommerce website. In theory, you may even have grand ideas of how you’d optimize this to improve performance, however in execution, ecommerce SEO management ranks low on your to-do list. Is ecommerce SEO really that important? Ye...

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